In Re-evaluating Media Ebiquity’s analysis of the targeting capabilities of different media placed radio top of the list as the most flexible medium as it can be used to target audiences in a variety of ways:. Now, keep in mind that when you are just starting your radio station, you will have to identify your target audience (the audience you believe is interested in the content on your station), do some research on them, as well as make some educated guesses about them.
Is Your Target Audience Too Narrow? BBC Radio 1’s strategy to focus on its younger audience exclusively, seems to be showing results…finally. Some stations are after the widest possible audience, but many point to niche markets, such as adolescents, sports fans, news junkies, political conservatives, university students, educated people, or fans of any kind of music.
The mean age of Radio 3 listeners is 57 in terms of reach, whilst it’s 61 in terms of hours. This is born out by examining the reach and hours of Radio 3’s audience … Radio 4 programmes weekly, providing Radio 4 with a huge digital footprint. Target Audience on RADIO.COM: Listen to Free Radio Online | Music, Sports, News, Podcasts
You have to segment your target audience if you want the best results from radio advertising.
Substantial opportunities exist to tap into the market of Global News and International market.
The audience skews more well off: 53% are ABC1 The programme attracts a more female audience: 43% vs 57% 53% 47% 6% 7% 9% 17% 29% 32% 43% 57% The audience skews older: 61% are 55+ The audience is more female, less affluent and older than the station average Source: RAJAR Q1 2019 15+ male female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 C2DE
Publishers Audience Measurement Company. As with all advertising, you need to make sure your message has the best chance of reaching your target audience as possible. May not be quoted or reproduced without the prior written permission of Nielsen. More info: to find out more, including station addresses, people who work there, audience figures and how to listen, see Virgin Radio UK’s directory listing. You have to segment your target audience if you want the best results from radio advertising. Overview for Virgin Radio UK All figures quoted include listening across all platforms, including online. Eagle Radio of Hays has been on the air more than 70 years. The mean age of Radio 3 listeners is 57 in terms of reach, whilst it’s 61 in terms of hours. The audience skews more well off: 53% are ABC1 The programme attracts a more female audience: 43% vs 57% 53% 47% 6% 7% 9% 17% 29% 32% 43% 57% The audience skews older: 61% are 55+ The audience is more female, less affluent and older than the station average Source: RAJAR Q1 2019 15+ male female 15-24 25-34 35-44 45-54 55-64 65+ ABC1 C2DE Latest industry figures show radio DJ Nick Grimshaw managed to claw back almost 350,000 listeners in the three months to the end of June after receiving the worst breakfast show ratings for 12 … Target Audience Attract Today’s Radio Listeners: Be Authentic. Radio stations also offer programs you'll want to know more about before you buy.
Many television and radio stations, as well as cable systems, subscribe to syndicated qualitative research (Scarborough, Media Audit) that can be very helpful in identifying the most effective media to use based on your marketing target audience description. What that means is that older listeners tend to listen longer. The media industry is highly competitive and all media texts.