“ Contagious contains arresting — and counterintuitive — facts and insights. A helpful and/or enlightening book that combines two or more noteworthy strengths, e.g. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood ” —The Christian Science Monitor (PDF) .
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. is particularly well structured. Contagious – Why Things Catch On by Jonah Berger (Professor of Marketing at The Wharton School of Business, University of Pennsylvania) distills years of research into understanding why certain ads, products, YouTube videos, political movements, songs, and/or restaurants catch on, while others are ignored. Intro questions Intro: The reason that most of us struggle to be contagious Christians is that fear, uncertainty, and self-centered living get in the way of what God is trying to do through us.
contains uncommonly novel ideas and presents …
Word of mouth drives 20-50% of all purchasing decisions. Contagious Contagious Why Things Catch On Ncov Virus Contagious Contagious By Jonah Berger Contagious Why Things Catch On Summary Contagious: How To Build Word Of Mouth In The Digital Age Pdf Contagious: Cultures, Carriers, Andthe Outbreak Narrative A helpful and/or enlightening book that stands out by at least one aspect, e.g. 6 – Notable. Rating: ... Click here to listen to a podcast based on these book notes. Jonah Berger’s book, ‘Contagious: Why Things Catch On‘ breaks down the ingredients that makes stuff spread. Contagious by Jonah Berger. It’s more powerful because it’s more persuasive since it comes from a trusted source, and it’s more powerful because it’s targeted at one specific person. contains uncommonly novel ideas and presents … is particularly well structured. 7 – Good. This is a matter of motive, and must be overcome by developing God’s heart for the lost. A helpful and/or enlightening book that combines two or more noteworthy strengths, e.g.
contagious why things catch on - jonah berger ... ... good 7 – Good. So much so that The Disney Way of Enchanting Customers is a world-famous book in business and the company itself is a benchmark in customer service and user experience.